Eli Lilly
There are only a handful of diseases that are considered ‘shameful.’ Obesity is one of them.
The rising misuse of weight loss drugs for vanity purposes has not only hijacked the conversation around obesity and made it about body size and vanity, it has also resulted in a shortage, making it so patients whose health actually depends on the drug have a harder time getting access to it.
We wanted to refocus the conversation around obesity on a night where the use of these types of drugs for vanity takes center stage— The Oscars.
Credits
Art Director: Elora Clement
Copywriter: Yahkeema Moffitt
Creative Directors: Pierre Jeoffray, Derek Syznal
Director & Cinematographer: Malik Hassan Sayeed
Producer: Nicholas Sage
VFX: The Mill
Editor: Carlos Arias
Colorist: Sofie Borup